Preferred Term:
social marketing
Definition:
The application of marketing practices to the development of programs designed to influence the behavior of target audiences so that individuals and society benefit.
Concept Schemes:
NALT Full
Broader Concept:
URI:
https://lod.nal.usda.gov/nalt/28668
Download this Concept:
RDF/XMLCreated 2006-01-19, last modified 2015-05-05
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