Concept information
Preferred term
willingness to pay
Type
-
Topic
Definition
-
The amount consumers are prepared to pay for goods or services, in light of risks and/or benefits.
Source: NAL Thesaurus Staff
Type: Concept definition
Broader concept
Synonyms
- consumer's willingness
- consumers' willingness
- willingness to buy
- willingness to purchase
- WTP (willingness to pay)
In other languages
-
Spanish
-
voluntad de pago
URI
https://lod.nal.usda.gov/nalt/28664
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