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Concept information

Preferred term

social marketing

Type

  • Topic

Definition

  • Information The application of marketing practices to the development of programs designed to influence the behavior of target audiences so that individuals and society benefit.

Broader concept

In other languages

URI

https://lod.nal.usda.gov/nalt/28668

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RDF/XML TURTLE JSON-LD Created 1/19/06, last modified 5/5/15