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NALT Completo

Preferred term

mercadotecnia social

Type

Topic

Definition

Aplicación de prácticas de mercadotecnia para desarrollar programas diseñados para influenciar el comportamiento de grupos específicos para que se beneficien tanto los individuos como la sociedad.
Source: NAL Thesaurus Staff
Type: https://lod.nal.usda.gov/naltv#Definition

Broader concept

sociología

Related concepts

In other languages

social marketing

English

URI

https://lod.nal.usda.gov/nalt/28668

Download this concept:

RDF/XML TURTLE JSON-LD Created 1/19/06, last modified 5/5/15