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NALT Concept Space
U.S. Department of Agriculture

NALT Full

Concept information

  1. Fields of Study
  2. economics
  3. agribusiness and business economics
  4. marketing
  5. advertising
  6. generic advertising
  1. Economics, Trade, Law, Business, Industry
  2. economics
  3. agribusiness and business economics
  4. marketing
  5. advertising
  6. generic advertising

Preferred term

generic advertising

Type

  • Topic

Definition

  • Information The promotion of a particular commodity without reference to a specific producer, brand name or manufacturer. Producers join together to expand total demand for the commodity, thereby helping their own sales. These activities are often self-funded through assessments on marketings called check-off programs.

    Source: NAL Thesaurus Staff

    Type: Concept definition

Broader concept

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In other languages

URI

https://lod.nal.usda.gov/nalt/67849

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RDF/XML TURTLE JSON-LD Created 3/27/06, last modified 11/30/12